Monthly Archives: August 2009

Change that Sticks
by lauren | Aug 31st, 2009 | Leave a comment

From time to time we all have to deal with difficult projects and tight deadlines.  Sometimes, we might have to shift production schedules or ask someone to work overtime to

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That’s Heavy, Man…
by lauren | Aug 25th, 2009 | Leave a comment

A new study from the University of Miami School of Business Administration indicates that where is a product’s image is placed on a package can effect the consumer’s perception of

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Bushmills Gets a Makeover
by lauren | Aug 24th, 2009 | Leave a comment

Bushmills, the famous Irish whisky has been updated and enhanced in celebration of the brand’s 400th anniversary.  The driving force behind the redesign was Bushmills’ desire to modernize the iconic

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New Child Labeling Laws
by lauren | Aug 18th, 2009 | Leave a comment

This week, the Consumer Product Safety Improvement Act (CPSIA) is implementing new regulations, which require tracking labels on any consumer product intended for children under 12.   Manufacturers are required

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Mike’s Re-design Boosts Sales
by lauren | Aug 14th, 2009 | Leave a comment

Anthem Worldwide recently completed a packaging re-design for the popular Mike’s Hard Lemonade, which resulted in a 10% – 20% increase in sales.  The new design uses vibrant colors and

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