Monthly Archives: December 2009

Google Using QR Code Labels
by lauren | Dec 9th, 2009 | Leave a comment

We have been talking a lot about QR (quick response) codes on our blog.  Recently, Google has begun sending customized QR code window decals to about 100,000 of its top

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Nutrition Label Re-Design?
by lauren | Dec 8th, 2009 | Leave a comment

The New York Times had a cool article by Tara Parker-Pope yesterday about a proposed makeover for our current nutrition labels.  Currently, the FDA has strict guidelines as to how

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Consumer Reports
by lauren | Dec 7th, 2009 | Leave a comment

I just read Blink by Malcolm Gladwell, which has been lingering on my “to do” list for sometime.  It is filled with great stories and insight for the marketing world,

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There’s an App for that…
by lauren | Dec 4th, 2009 | Leave a comment

If you have an iPhone, then you know how addictive, fun and informative the applications can be.  From games to math homework help, the apps available are almost endless.  Wine

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Cross Promotions – Why They Work
by lauren | Dec 3rd, 2009 | Leave a comment

Coca-Cola recently announced plans to partner with Twentieth Century Fox to help promote James Cameron’s new movie, AVATAR.  Coca-Cola unveiled a redesigned “AVATAR” Coke Zero promotional packaging that contains extra

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