10 Logo Design Tips for Your Labels
by lauren | Aug 19th, 2010 | Leave a comment
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Many people want to incorporate a logo into their custom label design, especially if they offer a variety of products and want consumers to quickly recognize their brand.  If you are a new business, you may need a label, but don’t have a logo, which could be a key ingredient to your label design.  So, you need a logo, what do you do next?

Here is the thing with logo design – you want to do it once and not have to re-design it in a year.  It should have some longevity, which means there should be a considerable amount of thought/research involved.  Also, it is a graphic design element, so it should be designed by a graphic designer.  Some may say only hire professional firms or experienced designers, but that isn’t always necessary.  An amateur artist could have a great design idea that will work perfectly for your company.  (We would recommend avoiding logo design software packages, as these are rarely unique or professional.)  Regardless of who you work with, the design must make sense for your brand and be visually appealing.

Here are 10 tips to achieve a good logo design for your company and product labels:

  • Choose a designer who understands your business, product and vision.  If the designer doesn’t understand your company, there is no way they can create a logo that will work.
  • Get options – make sure your designer provides at least three different options.  If you are only given one design, you won’t be able to fairly judge if it will work for you.
  • Don’t use stock graphics for your logo – at best, there can be copyright issues, at worst, there could be a variety of other businesses with the same logo.
  • Trends come and go – opt for more classic design styles and leave the swooshes, mirror-images and bevels alone.  These will quickly become out-dated and antiquated, resulting in a re-design in the near future.
  • Ask your designer to only use vector software.  Vector graphics are easy to re-size and won’t lose clarity.
  • Don’t make the design too complex – overly complex designs are hard to understand when scaled down for a small label and may lose all meaning.
  • Can it look good in black and white? You might not think about this now, but there are many times when a b&w label is needed, so the logo should look good in color and in black and white.
  • Choose a font that matches the brand’s style, but be careful to not opt for famous fonts like Comic Sans, which can instantly make any logo look home-made.
  • Use two fonts max – using only two fonts will make the logo easier to read and improve brand recognition
  • Don’t be a copy cat – it is ok to get inspiration from another brand, but don’t copy their logo, it will backfire every time.
  • Bonus Tip: Stay away from logo design factories, you never know who you are dealing with and if what you are getting is unique to your business.

Designing a logo is an important part of every business.  From a branding and marketing standpoint, there isn’t anything more important that the logo design.  When designing custom labels, incorporating a logo into the design can help build brand recognition, which will help retain customers and ultimately grow your business.  Did you ever think a logo would be so important?

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