The Power of Pantone
We recently had the pleasure of printing an awesome whiskey label for a wonderful distillery located right here in Boston. Based on the quantity, and the high quality output needed, this was an ideal label for our HP Indigo. The labels are printed on estate paper, with the front and back label on the same roll, repeating. The challenge we faced is that in order to perfectly color match, we had to use a spot color.
Typical digital printing consists of using cyan, magenta, yellow and black to create a wide spectrum of colors. For most jobs, CMYK printing works beautifully, but for some jobs, the color needed is outside the traditional CMYK gamut. When this happens, we have to incorporate a spot color into the process. Since our press is a seven color press, and we only have five colors installed year-round (cyan, magenta, yellow, black and white), we have the ability to install a spot color in addition to the normal CMYK (and white) setup.
For this particular job, we installed reflex blue as our sixth color. If we tried to run this job with just CMYK, it would either be navy blue or a deep purple. There would be no way to create the bright blue you see. By installing the spot color, we are able to get the color right on the front label, but still take advantage of digital technology.
When creating your artwork for digital print, it is good to keep in mind what colors might fall out of the typical digital setup and how that could effect the output. Bright blues, greens, and purples can be harder to match without the use of a spot color. When a spot color is used, the rich output can be unmatched!
In The News…
The good people at Boston Magazine are always writing up awesome reviews of some of our favorite customers. Check out this month’s magazine for a nice piece on Grand Ten’s Small Batch Whiskey, which was made in collaboration with Trillium, the popular Fort Point brewer.
The labels were printed on a nice Estate paper, letting the bold artwork do most of the talking. If you are interested in trying this amazing whiskey, act fast. They only have 50 bottles for sale. In fact…I better stop writing and head over there.
To learn more, check out: www.BostonMagazine.com
The Story Behind Trillium’s Labels
Boston Magazine had a great article this month about one of our favorite brewers, Trillium. Located on Congress Street in the heart of downtown Boston, Trillium has truly inspired label designs that are sure to stand the test of time.
We have the pleasure of working with Trillium to print their labels and are always in awe of the beautiful concepts their designer puts together. The labels are run on a white polypropylene (waterproof material) with a matte laminate. The matte laminate protects the labels, while also adding to the appeal of the design.
Read more about Trillium’s labels in this month’s Boston Magazine.
Well done guys!
Check Out This Month’s E-Newsletter!
Mocha vs. Brown – The Color Wars
Entrepreneur magazine recently had a great article called The Psychology of Color in Branding and Marketing. It is packed with great information about how different colors can impact a product’s performance on the shelf. Absolutely worth a read if you are in the process of designing your labels or launching your product.
One of the interesting tidbits we took away from this article was the power of naming when it comes to color. A lot of products have color names. Think makeup or nail polish. Nail polish isn’t just red or blue, it is rose petal or tropical breeze. These color names can have a big impact on how a product is perceived.
A recent study asked subjects to evaluate two products using the same color. One was “brown” and one was “mocha”. The mocha product performed significantly better than the brown product. And they were the same color! The same was true for paint colors. Consumers reacted more favorably to paint colors with elaborate names over the same colors with simple names.
This color naming theory had similar results across a wide range of products. From clothing to jelly beans, the name of the color or flavor had an impact on sales. If you are launching a new product or thinking of expanding your line, really consider the names of different varieties. The right name could make all the difference.