Custom Label Design

Every label needs a design.

Every label needs a design.  A well-thought, carefully executed design can be the difference between a success story and a setback.

We hear it all the time.  Your product is awesome, but unless you are in a store handing out samples, no one is picking it off the shelf.  You can’t figure it out.  You know what you have is good, but it just isn’t selling.  What gives?  Mostly likely, your label design isn’t working for you.  It isn’t selling your product for you when you can’t be there.

Think of your label as your top sales person.  It has to have the right qualities to attract people to your product.  If your label is not making your product stand out, then you may need to re-think your label.

At InTouch, we aren’t just another printer trying to offer design services.  We also aren’t just another design firm with “labels” listed as one of our capabilities.  Labels are our business.  We know labels.

Your label’s design can have a huge impact on your business.  We take that responsibility seriously.  We don’t just slap together some graphics and drop in your logo…tah dah!  We take the time to learn everything we can about your business, your product, your competitors, and most importantly, your buyers.  We then take this information to craft a design that will effectively communicate your product’s core benefits to your target audience.

We know labels and you know your product.  Together, we can create an inspiring design that will give your packaging the personality to attract consumers and grow your business, while remaining true to your brand’s overall message and values.

Don’t take our word for how important good design is to selling a product.  Here are what some well-known pros have to say:

Design Matters:  Andrew Gibbs from The Dieline

We saved the best for last.  When we design your label, we provide a prototype of the actual label for you to test on your product.  You don’t have to imagine what your packaging will look like from an image on a computer screen.  You will actually be able to hold all your hard work in your hands.  Nothing beats the real thing.