Why Picking the Right Matte Finish Matters
by lauren | Jul 1st, 2014 | Leave a comment

We recently had a prospective customer call with a crisis.  They had ordered labels with a matte finish from another printer, labeled their products, packed them up, and shipped them to their distributor.  Sounds like everything worked out…until they opened the boxes on the other end.  Once they started pulling out bottles, they noticed the ink on the labels was scratched and scuffed.  So, what went wrong?

At first glance, someone might think it was a bad print job or the bottles were poorly packed.  Those are both strong possibilities, but the failure may be as simple as not selecting the right material for the job.

We often get calls from customers who are looking for a label with a “matte finish”.  In the world of labels, this could mean a lot of things.  Matte laminate?  Matte varnish?  Matte paper?  Textured matte paper?  See how this can get more complicated then it seems?  The possibilities aren’t endless but there are enough choices to make you ask, why does it even matter?  (I’m really trying hard here not to say “matte”r).

If you are looking for a waterproof label that will provide a high level of durability and protection, then a matte laminate would work best.  If you want to use a standard material, like semi-gloss, but want to totally cut the sheen, a matte varnish would be a good choice.  If you make wine or spirits, you may prefer one of the estate papers, which have matte finishes in a variety of whites, off-whites and creams.

If you are looking for a label with a matte look but still aren’t sure what will work best for you, give us a call and tell us more about your project.  We are always happy to send test samples and talk about what we think will be the right material…because it really does matter :)

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