When Eric Ruta attended Bates College in Maine, he found himself inspired by Portland’s thriving craft beer culture. After graduation, he set out to bring that same passion and community spirit to his home state of New Jersey. In 2015, he opened Magnify Brewing in northern New Jersey with a simple but powerful mission: to “magnify” the local craft beer scene and create meaningful connections through great beer.
The Challenge:
What started in a small industrial park soon grew into something much bigger. The opening of a new taproom in Medford, NJ marked a major milestone for Magnify, transforming it into a vibrant Main Street destination with hundreds of seats and a reputation for quality, creativity, and memorable customer experiences.
But as Magnify Brewing grew, its operational needs evolved just as quickly. The team faced the challenge of expanding distribution, keeping pace with faster label turnover, and maintaining a strong visual presence on increasingly crowded shelves.
With competition in the craft beer industry at an all-time high, Magnify needed a label partner that could keep up, one that combined speed, flexibility, and reliability to support both day-to-day operations and long-term brand growth.
The Solution:
Partnering with InTouch Labels & Packaging provided Magnify Brewing with the flexibility and support needed to scale efficiently and stay ahead in a competitive market. Eric highlights several ways InTouch has made a real difference:
Speed & Flexibility
InTouch delivers proofs within a day, ships in three, and has labels at Magnify’s door in under a week. This quick turnaround allows for smaller, more frequent orders, reducing waste, improving cash flow, and keeping production nimble.
Low Minimums
Magnify can order a minimum of $50 in labels, compared to the thousands required by most competitors, enabling nimble production and reduced inventory.
Reliable Service
A streamlined online portal replaces outdated, PDF-heavy workflows, making it easy to manage ordering, proofing, and payment in one place. This makes ordering, proofing, and payment painless for Magnify team members.
Consistent Quality
While print quality is always top-tier, Eric notes that “service, flexibility, and turnaround” are what truly make InTouch stand out. That reliability frees Magnify to focus on creativity, community, and growth, knowing every label will arrive on time and on brand.
The Impact:
Magnify’s labels, crafted in collaboration with InTouch, support a clear brand identity and facilitate quick consumer recognition in retail coolers. The brewery’s visual storytelling leverages nostalgia, fun (ex, Ghostbusters-themed Ecto Cooler beer), and seasonal designs to create emotional connections with customers.
Magnify finds that label clarity and consistency are more vital than ever in drawing attention amid crowded store shelves. The flexibility provided by InTouch Labels enables the brand to scale production up or down as needed, minimizing waste and keeping the business agile as market conditions change.
Order Custom Labels for Your Craft Brewery
For Eric and Magnify Brewing, what sets InTouch apart isn’t just the print quality; it’s the service, flexibility, and turnaround. Being able to order exactly what they need, when they need it, lets Magnify focus on brewing, launching new beers, and connecting with their community, instead of worrying about logistics.
Your brewery deserves the same level of support. With InTouch’s custom labels designed for speed, low minimums, and dependable delivery, you can experiment, scale, and stand out on crowded shelves, without the headaches of traditional suppliers.
Get labels that keep up with your brewery. Request a quote today to get started.