Just how important is packaging design to the success of a product? According to a group of experts interviewed by Forbes, a lot.
“In our research, we have seen that selections at shelf, whether at check-out, in a convenience store or even in aisle, are made in under a few seconds,” Scott Brill, VP at PRS IN VIVO, a packaging research firm, told Forbes. “As such, packaging needs to address all consumer requirements within that short period of time in order to close the sale – especially for an unplanned purchase.”
This is particularly true in the hyper-competitive craft beer market, which is projected to grow a whopping 10.6% between 2023 and 2032.
So, with so much riding on the perfect packaging of a product, you’re going to need to ask a few questions of your label supplier to ensure you have a reliable partner that’s going to meet your beer’s specific needs.
Key Questions to Ask Your Label Partner
Not sure what to ask? Don’t worry. Here are eight important questions that will help you with your decision to move forward with your label partner.
What types of labels can you produce?
A reliable label partner should offer a diverse range of label materials to suit your specific needs. Don’t just settle for standard paper labels. Inquire about specialty materials that can withstand extreme temperatures, harsh chemicals, or even outdoor conditions. Additionally, explore options like shrink-wrap sleeves, multi-layer labels for added information, or tamper-evident labels for security purposes. Understanding the variety of materials your partner provides ensures you can choose the perfect fit for your product’s application and environment.
Do you have samples?
Seeing is believing! Don’t hesitate to request samples or prototypes of labels your partner has produced. This allows you to evaluate the quality of the materials firsthand. Assess the label’s weight, thickness, and how well it adheres to your product’s surface. Look for clean, crisp printing and vibrant colors (if applicable). Samples also offer insight into the label’s durability. Try bending, scratching, or exposing the material to simulated conditions your product might encounter to ensure it can withstand real-world use.
What are your printing capabilities?
Understanding a label partner’s printing capabilities is essential for ensuring your labels meet your visual and branding requirements. Ask about the printing methods they employ (flexographic, digital, etc.) and the number of colors they can accommodate. If your label design involves gradients, metallic elements, or other unique visual aspects, be sure to inquire about their ability to handle such specialized printing techniques. The more aligned your label partner’s capabilities are with your design vision, the smoother the production process and the happier you’ll be with the final product.
Can you handle custom designs?
Not all labels are created equal. If your product requires a unique or intricate design, it’s crucial to choose a partner with the capabilities to handle it. Discuss your design needs with the label supplier. Can they work with your existing artwork or offer in-house design services to bring your vision to life? Inquire about their experience with complex designs or those that incorporate unusual shapes, sizes, or multiple layers.
What is your lead time for orders?
Understanding your label partner’s lead time (the time it takes for the supplier to produce and deliver your labels after receiving your order and artwork) is crucial for effective production planning. Ask about typical lead times for both standard and custom label orders, considering factors like order quantity, material availability, and any specialized printing techniques. This information will help you adjust your production schedule accordingly and avoid potential delays.
Do you offer variable data printing or serialization?
Variable data printing (VDP) allows for the customization of individual labels within a larger print run. This can be incredibly valuable for incorporating unique batch numbers, expiration dates, or personalized messages. VDP not only adds a touch of personalization but also enhances product traceability and helps with targeted marketing campaigns.
Serialization takes variable data printing a step further by assigning a unique identifier to each individual label, allowing for enhanced tracking and product authentication. These features not only add a personal touch but also offer valuable benefits for inventory management, traceability, and potential anti-counterfeiting measures.
Discuss your needs with your potential label partner and ensure they have the technology and expertise to deliver.
What is your pricing structure?
Transparency in pricing is essential for establishing a successful partnership with your label supplier. Get a clear understanding of the cost structure, including pricing for minimum order quantities, different label materials, and various printing options. Don’t forget to inquire about any additional fees, such as setup costs, printing plates, or charges for specialized services. Understanding the complete pricing picture allows you to make informed decisions and avoid any unexpected financial surprises down the road.
What customer support do you offer?
A responsive and knowledgeable customer support team is an invaluable asset when working with a label partner. Look for a supplier with a dedicated and responsive team that can address your questions and concerns promptly throughout the entire process, from initial quote to production and beyond. A reliable support team will be invaluable when dealing with complex projects, troubleshooting issues, or simply ensuring a smooth and efficient labeling experience.
A Label Supplier With All the Answers
Don’t let unanswered label questions hold you back. With a label partner who has all the answers, you can confidently choose the perfect solution for your product. At InTouch Labels, our 30+ years of experience translate into one thing: labels that help your business thrive. Contact us today for a free consultation and let’s create the perfect label that brings your vision to life!
