A lot goes into getting your beer from tank to tap, or shelf, or cooler. Between brewing, packaging, and distribution, it’s easy to treat labels as just another box to check. But in reality, your beer label does more than meet compliance requirements or list your ABV; it’s often the first reason someone picks up your product
A well-chosen label grabs attention, tells your brand’s story, and holds up in the real-world conditions your product goes through, from a busy canning line to a packed cooler.
Whether you’re labeling bottles, cans, or kegs, this guide breaks down the best label types and materials for each container, so you can choose options that match your workflow, budget, and brand.
Beer Bottle Labels
Glass bottles remain a staple for many beer styles, especially those with a classic or premium feel. When it comes to labeling, it’s important to find a balance between appearance and performance.
- Paper labels offer a traditional look and work well for small-batch or heritage-style beers. They’re available in a range of textures and finishes, from smooth gloss to uncoated matte.
- Waterproof labels (like BOPP) provide a clean, durable finish that resists moisture, ideal for bottles that will be stored cold or served on ice
- Roll labels are a good fit for automated applicators, which improve efficiency and consistency. Pro Tip: Be sure to understand your unwind directions before you start!
If your bottles are heading into cold storage or humid environments, be sure to choose materials and adhesives designed to handle condensation without lifting or peeling.
Beer Can Labels
Cans continue to gain popularity, thanks to their portability, lower shipping costs, and growing consumer preference. They also provide a blank canvas for bold, eye-catching design.
- Waterproof roll labels are often applied to blank cans, making them a flexible choice for short runs, seasonal releases, or rotating SKUs.
- Digital printing allows for quick changes between designs and makes small-batch packaging more accessible without sacrificing quality or turnaround.
- Embellishments or specialized finishes like matte lamination, soft-touch coatings, or metallic effects can give your product a more distinctive shelf presence.
If you’re using mobile canning services or managing quick turnarounds, choosing a reliable, easy-to-apply label format can help keep your operations running smoothly.
Keg Collars and Labels
Keg labeling may not be the most visible part of your packaging strategy, but it’s an important one, especially when it comes to tracking inventory and staying compliant.
- Keg collars are essential. They carry key information like the beer name, style, ABV, fill date, and any required regulatory details. Most also leave space for distributor notes or batch numbers.
- Side labels can be used to add branding or improve visibility during storage and transport. They’re especially helpful in shared or crowded walk-in spaces.
- Look for durable, water-resistant materials that can stand up to repeated handling, movement, and cleaning.
Working with a label provider who understands the brewing industry can make a big difference, especially when it comes to compliance formatting or meeting specific distributor requirements.
Labeling Solutions for Breweries
The best label for your beer isn’t just about how it looks on the shelf; it’s about how well it fits in your process. From the type of container you use to the environment your product will be stored in, every detail plays a role in label performance.
At InTouch Labels, we work directly with breweries to find the right balance of form and function. Whether you’re canning a limited-release IPA, bottling your core lineup, or sending kegs to bars across your region, we’ll help you choose the materials, finishes, and formats that support your operation from brew day to delivery. Contact us today to request a quote, request a sample pack, or discuss your labeling needs with our experts.
