Growlers
Growlers are reusable containers, typically made of glass, ceramic, or stainless steel, with capacities of 32 oz or 64 oz. They’re perfect for craft beer drinkers who want to take home a fresh pour while maintaining the beer’s original flavor. However, growlers require cleaning and proper sealing to keep the beer fresh, making them a great option for customers who frequent your brewery.
For breweries, growlers offer an ongoing branding opportunity. Custom labels or high-quality stickers can be designed with your logo, artwork, and even special promotions. These labels turn your growlers into branded, collectible items that customers can refill again and again, serving as walking advertisements for your brewery long after they’ve left your taproom.
Crowlers
Crowlers are single-use, recyclable aluminum cans, typically 32 oz, that are filled and sealed on-site at the brewery. Crowlers provide a convenient option for customers who want fresh beer without the responsibility of maintaining a growler. Their airtight seal helps keep beer fresh by blocking out oxygen and UV light, ensuring the beer tastes just as good as when it was poured.
From a branding perspective, crowler cans offer an exciting opportunity to showcase your creativity. Custom labels on crowlers allow you to highlight seasonal brews, limited releases, or special collaborations. With crowlers, you can experiment with different designs, turning each can into a limited-edition item that captures the attention of your customers.
The Role of Labels in Your Brewery’s Marketing
While these containers may not be sitting on store shelves, they still offer a significant branding opportunity when customers pick them up at your brewery. A well-designed label tells the story of your beer, showcases your brand’s personality, and creates a lasting impression every time a customer refills or displays their container. Custom labels not only help your brewery stand out but also serve as a portable advertisement, extending your brand’s reach wherever your customer takes your brew.
Custom Growler and Crowler Labels
Whether you’re using growlers, crowlers, or any other packaging, our durable and professionally printed labels ensure your brand stands out. With years of experience in the craft beer industry, we’re here to help you create the perfect label that enhances both your beer’s story and customer experience. Let us bring your packaging vision to life—contact us today for a consultation!
