We’ve all been there. You’re at a backyard cookout, you reach into the icy tub for a beer, pull one out and you don’t know what brand you’re holding. The label fell off in the water. Or equally annoying; you reach into that same tub and grab a bottle with the label sliding off. Now you have to deal with a slimy hand while you’re trying to enjoy your drink.

It doesn’t have to be like this. Your beer could have a waterproof label.

What Makes a Label Waterproof?

Unlike traditional paper labels that succumb to moisture, waterproof labels are made of tough, synthetic materials and paired with a protective varnish or laminate for added shielding. These create a barrier that shields the label from the damaging effects of condensation, splashes, and even full submersion. But the advantages don’t end there.

Key Benefits of Waterproof Labels

Durable and Moisture Resistant: The main advantage of waterproof labels is in their name: they’re able to stand exposure to water, moisture, and other liquids. They’re more durable than paper labels and remain intact and legible even in damp or wet environments.
No Fading and Smudging: Unlike regular paper labels, waterproof labels–which are made with materials that resist fading and smudging– can maintain vibrant colors and crisp text even when exposed to sunlight, moisture, or other elements.
Better for Branding: Their resistance to water and other elements makes sure that product labels remain eye-catching in all environments. This means that your brand will look as good coming out of the cooler as it did on the store shelf where it first grabbed your attention.

Beyond Beer

It’s not just bottles of beer that benefit from waterproof labels. The following products all benefit from waterproof labels.

Think of it. The food in your home is subject to humidity levels that are between 30% to 50%. Condensation constantly forms on refrigerator and freezer contents due to fluctuations in temperature. Bathroom toiletries near the tub, along with medications and grooming products withstand steamy showers. Under-sink storage faces not only persistent moisture but also the risk of leaks from above. Waterproof labels can protect your belongings in all these challenging conditions.

Choosing the Right Waterproof Label for You

From clear to holographic finishes to various color and detail capabilities, you’ve got options. And when you work with InTouch Labels & Packaging, we do more than just take your orders. We are your label and packaging partner, here to help guide you throughout the process to find the waterproof label that’s right for your product. Whether this is your first time ordering labels, or you are a seasoned procurement professional, we offer a number of specialized services to make the custom label ordering process seamless.